N.B. Originally posted on LinkedIn May 17th, 2017.
After bringing 1678 new leads to our most recent client this week, we felt compelled to update and share this article. So get comfy and enjoy a little consumer psychology.
Two words are key here: Give and take.
Every culture in the world operates by an overwhelming rule – a favour must always be returned. The corollary to this rule is that nobody likes to be in the position where they owe a favour to someone else and they haven’t yet had the opportunity to repay it. It’s just an uncomfortable feeling.