After bringing 1678 new leads to our most recent client this week, we felt compelled to update and share this article. So get comfy and enjoy a little consumer psychology.
Two words are key here: Give and take.
Every culture in the world operates by an overwhelming rule – a favour must always be returned. The corollary to this rule is that nobody likes to be in the position where they owe a favour to someone else and they haven’t yet had the opportunity to repay it. It’s just an uncomfortable feeling.